Grounded theory of drinking behavior on male adults
School of International Business, Tan Kah Kee College, Xiamen University, Xiamen, Fujian, China.
Research Article
International Journal of Scientific Research Updates, 2022, 03(02), 070–080.
Article DOI: 10.53430/ijsru.2022.3.2.0044
Publication history:
Received on 18 April 2022; revised on 21 May 2022; accepted on 23 May 2022
Abstract:
This paper starts from the drinking culture of male adults, and then connects to the macro level of male adults' drinking values and their social context. This study applies grounded theory to conduct grounded field interviews with male adult drinking groups, and carries out open coding, axis coding and selective coding to obtain the meaning of the text. This study contributes to the "grounded theory of male adult drinking behavior" saturated with emergence theory, and puts forward insights into the demand value context path, expectation value context path, and environmental value context path. In the research system of drinking culture, it presents the value and integrity of theoretical views.
Keywords:
Grounded Theory; Drinking Behavior; Male Adults; Demand Value; Expectation Value; Environmental Value
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