Impact of AI chatbots on youth consumer behavior in e-commerce: Evidence from southwest, Nigeria
1 Yannis Marketing, Lagos, Nigeria.
2 Institute for Sustainable Development, First Technical University, Ibadan, Oyo State, Nigeria.
3 SRM Institute of Science and Technology, Kattankulathur, Chennai, India.
4 Independent Researcher, Edinburg, Texas, USA.
5 Independent Researcher, Ilorin, Nigeria.
Review
International Journal of Multidisciplinary Research Updates, 2024, 07(02), 043–051.
Article DOI: 10.53430/ijmru.2024.7.2.0027
Publication history:
Received on 13 February 2024; revised on 20 March 2024; accepted on 23 March 2024
Abstract:
This study examines the impact of AI Chatbots on youth consumer behavior in the dynamic sector of e-commerce, focusing specifically on Southwest Nigeria. The research investigates the prevalence, influence, and effectiveness of AI Chatbots in shaping purchasing decisions and overall consumer behavior among Nigerian youth. Specifically, the objectives are to determine the prevalence and usage patterns of AI Chatbots in Nigerian e-commerce platforms among youth consumers; assess the influence of AI Chatbots on the purchasing decisions and shopping experiences of Nigerian youth; and identify factors contributing to the effectiveness of AI Chatbots in shaping consumer behavior among Nigerian youth. Results showed that there was an equal distribution of males (50%) and females (50%) in the study area. It was also revealed that the majority of the respondents had completed their first degree and were employed. It was concluded that socio-demographic factors such as age and years of education significantly influence the decision to adopt AI chatbots for online purchases, furthermore, web-based factors like online literacy and data usage significantly affect the intensity of AI chatbot use, emphasizing the importance of digital skills and accessibility to data in driving adoption. The study recommended that educational institutions should incorporate digital literacy programs into their curriculum to empower youths. Efforts should be made to address perceived financial and product risks associated with online purchases to instil consumer confidence and promote widespread adoption of AI chatbots. User interface design should prioritize simplicity and convenience to facilitate easy adoption among youths
Keywords:
AI Chatbots; Youth Consumer Behavior; E-commerce; Southwest Nigeria; Impact; Prevalence; Influence; Effectiveness
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0